The excitement of a game highly depends on the commentary that describes the in-game events. However, for individuals with sensory disabilities, especially visual or hearing impairments, enjoying sports events can be challenging. Our solution was developed as part of the 4th Edition of MonstarHacks which is an internal hackathon hosted by Monstarlab where one of the goals was to engage fans in sports. We developed a solution to make sports enjoyable for all without any limits, especially for sensory-disabled individuals. By bridging this sensory gap, our solution — SportsBuddy is proposing a new way on how to experience sports, making it both accessible and enjoyable at the same time for everyone, regardless of their abilities.
Problem Statement
Sports fans with visual and hearing impairments face challenges in enjoying game events in detail. Visually impaired fans face difficulties in understanding in-game play, and on the other hand, hearing-impaired fans don’t get thrilled by the live commentary. These difficulties not only take out the excitement but also makes them feel that they are not part of the game.
The Solution
SportsBuddy is a revolutionary platform that opens a new door for sports enjoyment for individuals with sensory disabilities, especially with visual or hearing impairments. SportsBuddy offers detailed commentary for blind individuals and sign language features for deaf individuals, ensuring an immersive sports experience for all.
![SportsBuddy Mobile App Flow Chart](/assets/img/articles/2024-05-22-Revolutionizing-Sports-Enjoyment-for-Sensory-Disabled-Individuals-in-MonstarHacks-2024/sportsbuddy-main-promo.webp
From our research, we found the challenges faced by individuals with sensory disabilities when accessing sports commentary. This involved researching the potential users, and their preferences, and identifying key pain points.
![SportsBuddy Mobile App Screens](/assets/img/articles/2024-05-22-Revolutionizing-Sports-Enjoyment-for-Sensory-Disabled-Individuals-in-MonstarHacks-2024/sportsbuddy-all-screens.webp
By using the power of AWS, we used a range of cutting-edge technologies to build our solution.
SportsBuddy Flow Chart
![SportsBuddy Flow Chart](/assets/img/articles/2024-05-22-Revolutionizing-Sports-Enjoyment-for-Sensory-Disabled-Individuals-in-MonstarHacks-2024/sportsbuddy-diagram-flow.webp
How does SportsBuddy help visually impaired fans?
SportsBuddy provides a detailed narration of sports events, allowing visually impaired fans to follow the in-game action on the playground through audio commentary which includes descriptions of player movements, game strategies, and key moments, and even any fun moments happening on the fields.
It also offers audio descriptions of visual feeds such as player shirts, team formation, etc., helping visually impaired fans visualize the game in their minds and stay fully connected to the game.
Smart Switch
SportsBuddy uses descriptive onscreen statistics, including leaderboards, to surpass the limited coverage offered by the regular standard commentary system. Users can disable this feature if they wish to follow the match commentary only. However, enabling this feature ensures that the audience remains informed of all the key moments during the match. If an exciting event occurs, such as a goal, foul, or a red card, SportsBuddy’s smart switch feature seamlessly transitions to that event and resumes the statistics analysis afterward.
![Architectural diagram for generating detailed commentary](/assets/img/articles/2024-05-22-Revolutionizing-Sports-Enjoyment-for-Sensory-Disabled-Individuals-in-MonstarHacks-2024/sportsbuddy-architectural-diagram-blind-tailored-commentary.webp
How does SportsBuddy help auditory-impaired fans?
SportsBuddy offers AI-based sign language commentary for hearing-impaired fans. Those fans will follow the game action through visual interpretation, which includes sign language interpretation of game commentary, match analysis, and key moments, to ensure an immersive sports experience.
Apart from the sign language commentary, SportsBuddy offers text-based commentary for those who prefer to follow the game through written match events with the descriptive text of game events, player performances, match analysis, etc.
It will show notifications on any important match events during the match time, for example, goals, fouls, cards, penalties, halftime, etc. It ensures that a hearing-impaired fan stays informed of all the key moments of a game.
The sign language avatar[3] is movable, so users can drag the avatar to their preferred place for optimal viewing without missing any in-game key moments. Also, users have the ability to disable the sign language avatar if they are not interested. We are planning on localizing the sign language feature to target a broader user base.
![Architectural diagram for generating sign language commentary](/assets/img/articles/2024-05-22-Revolutionizing-Sports-Enjoyment-for-Sensory-Disabled-Individuals-in-MonstarHacks-2024/sportsbuddy-architectural-diagram-deaf-sign-language.webp
Technology Used
To develop our solution we have used several technologies including Amazon Services. We’ve listed them below.
Flutter: Flutter is an open-source framework by Google for building beautiful, natively compiled, multi-platform applications from a single codebase. We’ve developed our application SportsBuddy using the Flutter framework for Android and iOS mobile devices.
Amazon S3: Amazon Simple Storage Service (Amazon S3) is an object storage service that offers industry-leading scalability, data availability, security, and performance. We’ve used Amazon S3 for storing user data.
DynamoDB: Amazon DynamoDB is a fully managed NoSQL database service that provides fast and predictable performance with seamless scalability. We’ve used DynamoDB for storing the session memory, statistics feed, sign language avatar, etc.
AWS Lambda: AWS Lambda is a compute service that runs your code in response to events and automatically manages the compute resources, making it the fastest way to turn an idea into a modern, production, serverless application. We’ve used this cost-efficient service mostly for the backend processing.
Amazon Rekognition: Amazon Rekognition is a cloud-based image and video analysis service that makes it easy to add advanced computer vision capabilities to any application. The service is powered by proven deep-learning technology. We’ve used Amazon Rekognition and other services like Kafka for real-time data processing.
Amazon Polly: Amazon Polly is a cloud service that converts text into lifelike speech. It supports multiple languages and includes a variety of lifelike voices. We’ve used Amazon Polly for generating voice commentary.
Amazon Transcribe: Amazon Transcribe is an automatic speech recognition service that uses machine learning models to convert audio to text. You can use Amazon Transcribe as a standalone transcription service or add speech-to-text capabilities to any application. We’ve used Amazon Transcribe for extracting text from live commentary.
Amazon Bedrock: Amazon Bedrock is a fully managed service that makes high-performing foundation models (FMs) from leading AI startups and Amazon available for your use through a unified API. You can choose from a wide range of foundation models to find the model that is best suited for your use case. We’ve leveraged the power of Amazon Bedrock to facilitate our solution better.
Amazon SageMaker: Amazon SageMaker is a fully managed machine learning (ML) service. With SageMaker, data scientists and developers can quickly and confidently build, train, and deploy ML models into a production-ready hosted environment. We’ve leveraged the power of Amazon SageMaker to facilitate our solution better.
Impact & benefits
Impact
SportsBuddy has a great impact on the sports community and the society. By addressing the needs of the blind and deaf community, SportsBuddy promotes inclusivity and equality in the sports community. With the help of SportsBuddy, we can help blind and deaf individuals enjoy all types of sports to the fullest. It will uplift their moral spirits and also will provide them with a sense of belonging. They won’t feel left out anymore in the sports community. Our solution will help raise social awareness regarding the problems that blind or deaf individuals face in their day-to-day lives. It will inspire other communities as well to focus on the needs of people with disabilities.
Benefits
Our solution is designed to benefit a wide range of stakeholders connected to sports, including fans, athletes, and sports organizations.
Fans
Our solution boosts the experience for fans to enjoy sports, particularly those with visual and hearing impairments. By providing accessible features such as real-time captioning, audio descriptions, sign language interpretation, etc, we ensure that all fans can enjoy sporting events to the fullest. This inclusivity helps grow a sense of belonging and engagement among fans, regardless of their abilities, enriching their overall experience and satisfaction.
Athletes
For athletes, our solution provides accessibility by ensuring the experience is the same and accessible to all fans, regardless of their sensory capabilities. By reaching a wider range of audience, athletes can amplify their impact and inspire individuals from diverse backgrounds. SportsBuddy provides athletes with chances for greater exposure and recognition, contributing to their personal and professional growth within the sports industry.
Sports Organizations
Sports organizations can also benefit from our solution through increased audience engagement, brand loyalty, and revenue generation. By prioritizing accessibility and inclusivity, organizations can showcase their commitment to social responsibility and diversity, growing their reputation and appealing to fans and sponsors alike. Moreover, our solution may open up new revenue streams through subscription services, pay-per-view options, and targeted advertising, driving financial sustainability and growth for sports organizations. Overall, our solution positively impacts users by promoting inclusivity, accessibility, and engagement within the sports community. By breaking down barriers and embracing diversity, we envision a future where sports experiences are amplified for all individuals, leading to positive changes in their overall enjoyment, participation, and operations within the sports industry.
Commercial Viability
In a world where technology is evolving every day, ensuring inclusivity for all individuals, including those with visual and hearing impairments, is crucial. With approximately 253 million[5] visually impaired people and over 430 million[6] people with disabling hearing loss all over the world, there exists a significant market demand for products that address their needs.
![Recent statistics showing 253 million visually impaired and 430 million hearing impaired people](/assets/img/articles/2024-05-22-Revolutionizing-Sports-Enjoyment-for-Sensory-Disabled-Individuals-in-MonstarHacks-2024/sportsbuddy-recent-stats.webp
Market Opportunity
This huge number represents more than just statistics; it points to an immense market opportunity waiting to be captured. Despite the growing number of individuals with visual and hearing impairments, this market remains almost uncaptured, presenting a huge opportunity for innovation and impact. Projections suggest that by 2050, the number of people with disabling hearing loss worldwide will surpass 711 million[7] and vision impairments by 588 million[5].
Sports Engagement
Sports is considered a powerful platform for social engagement, and it's no different for the blind and deaf communities. No matter whether they are participants or spectators, a significant part of these communities actively engage in sports. But here's room to enhance their experience further. Imagine the impact of AI-based detailed commentary for blind audiences or real-time sign language translation for deaf audiences at sporting events. By providing these specialized experiences, we can increase their engagement and boost their enjoyment of sports, contributing to a more inclusive sporting environment for everyone.
Forging Collaborative Partnerships
In our solution for visually and hearing-impaired individuals, we believe that collaboration is the key. Many government and non-governmental organizations are eager to support initiatives that can benefit these communities. By partnering with these organizations, we can have access to resources, expertise, and funding opportunities that can significantly uplift our efforts. These partnerships not only increase our reach but also demonstrate a collective commitment to improving the lives of individuals with visual and hearing impairments. We can take meaningful steps towards a more inclusive and accessible future.
Challenges and Learnings
Our team set out on the hackathon with the dual goals of developing a solution that would be profitable and have a significant social impact. But this admirable goal wasn't without its difficulties, from figuring out the technological environment to understanding the business aspects of our solution.
Challenge 1: Ideation and Social Impact
During the ideation phase, we targeted to find a hack that has both commercial viability and substantial social impact. We brainstormed, considering real-life problems around us.
Solution: Focusing on accessibility in sports enjoyment, we did some collaborative sessions and research and came up with this idea. Serving a neglected audience using our solution inspired us the most.
Challenge 2: Technological Feasibility
At first, we were a bit unsure about the feasibility of our chosen technologies. We did some initial research and sorted it out with our mentor.
Solution: Our mentor, Iaroslav Ustinov, a solutions architect at AWS, guided us to choose the correct technologies. His expertise helped us assess the feasibility of our technologies.
Challenge 3: Commercialization Strategy
At first, we were a bit unaware of how can we make this solution more commercially appealing to the judges and investors.
Solution: Peter Abdelkodos guided us, introduced some terms, and helped us to rethink the commercial viability of the solution.
Conclusion
For our team, participating in the hackathon has been an enjoyable experience. We've overcome obstacles, welcomed creativity, and worked well together to develop a solution that has enormous potential to change society, from conception to implementation. Along with improving our technical proficiency, our journey has deepened our understanding of the value of collaboration and goal-driven creativity. Looking back on our hackathon experience, we're appreciative of the chance to make a difference and motivated to keep using technology to achieve important goals.
Resources
- [1]: Engage online sports fans with live event commentary using generative AI on Amazon Bedrock
- [2]: Leveraging AWS Bedrock to Revolutionize Live Sports Commentary
- [3]: HandTalk Avatar
- [4]: AWS re:Invent 2023 - How to build generative AI–powered American Sign Language avatars
- [5]: NIH - World blindness and visual impairment
- [6]: WHO - Deafness and Hearing Loss
- [7]: Projected number of people with disabling hearing loss worldwide in 2019, 2030, 2040, and 2050
Article Photo by Chaos Soccer Gear on Unsplash
Author
Golam Shakib Khan
Mobile Engineer - II